Capabilities

healthcare marketing capabilities

The chart below outlines our high-level services across four main categories:

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    Strategic Consulting

    • Product lifecycle strategy (i.e., Pre-launch, launch, post-launch, LOE)
    • Pull-through strategy
    • Gap analysis
    • Competetive analysis
    • Value proposition development
    • Integrated marketing
    • Social media strategy
    • Conversion optimization
    • SEM/SEO
    • Display advertising
    • Web assessment
    • Communications strategy
    • Marketing measurement
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    Creative Services

    • Sales training materials
    • Pull-through implementation tools
    • Convention support
    • Sales rep resources
    • Value prop tools
    • Formulary tracker
    • Brand development
    • Multi-channel campaigns
    • Relationship marketing
    • Banner ads
    • Microsites
    • Landing pages
    • Email marketing
    • Social campaigns
    • Custom Web portals
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    Technology

    • Annotrak 3.0™
    • Audience engagement platform
    • Digital Content Delivery Systems
    • Mobile apps
    • Custom app development
    • iBrochure
    • Mobile websites
    • Content Management Systems
    • Social integration / Apps
    • ASP.NET
    • Custom Web portals
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    Research & Analytics

    • Advisory boards
    • Message development
    • Message testing
    • Customer segmentation research